I just sent this email to iwon.com.

To Whom It May Concern:

I just heard an ad for iwon.com on WXRK New York. Your advertisement claimed that if I was to use Yahoo, I am a “moron” and the reasoning for this is the fact that iwon.com make suse of Google as your backend search engine.

I do not know if you are aware of this, but so does Yahoo. I would imagine that Yahoo would take some offense to your claims. Perhaps some research should have been conducted prior to releasing this radio ad.

I hope you take this under advisement when developing further radio advertisements. Thanks you.

I though I should share it with you.